dfg: Dollar financial group
Project: Email Marketing Campaign
Role in Project: Art Director
Designed for: eROI: Interactive Agency
Services: email marketing & Interactive design
Dollar Financial Group reached out to us for an email marketing campaign. They wanted a larger customer audience and gave us creative control in regards to copy, graphics, layout, strategy, and performance. Working with minimal brand guidelines, we developed a successful campaign that highlighted their mobile app, credit card, and website launch.
My specific role in this project was the art director. I set the visual language early on in the project and managed a designer to accomplish our goals.
The client experienced an increase in revenue and customer interaction.