Jordan Brand Every Single Day Training Kit

Overview:
In 2010, I had the opportunity to collaborate with IDL Worldwide (now SGK) as a contract graphic designer on an impactful project for the Air Jordan 2011 Q Flight Retail Campaign. This initiative was a crucial component of a retail installation, where handpicked consumers received a comprehensive training kit inclusive of shoes, a towel, and a fitness journal. As an integral part of a dedicated team, we collectively brainstormed and conceptualized the project, skillfully leveraging provided photo assets while adhering to brand guidelines to meticulously craft the design of the journal. The task at hand was to encapsulate the prevalent concrete gym aesthetic of 2010, resulting in a visually stunning and on-brand product that heightened the overall allure of the training kit. This campaign was all about training every single day to get better, and what's showcased below is a glimpse of the journal, not the entire kit. Beyond showcasing my design prowess, this project underscored my collaborative capabilities within a team, illustrating my proficiency in translating creative concepts into tangible, trend-aligned designs for dedicated basketball players committed to training Every Single Day.