Project: Fly Wade Retail Display
Role in Project: Production Designer
Designed for: IDL Worldwide
Services: Print Production & Environmental Design
Jordan Brand needed a retail installation to highlight their Fly Wade shoe, worn by three-time NBA Champion and former Finals MVP Dwyane Wade.
Working with existing graphics, I managed the print production process for the display, ensuring the handoff to the printer was successful. This display was shown in large markets across the United States, resulting in a well-received campaign.