PEC Extreme — Pamela Partington

Precise Equipment required assistance with branding and packaging to successfully launch its latest manifold technology. Allow me to introduce the X-Treme Manifold, an industry-leading innovation that places user experience at the forefront of its design.
Usually, industrial products of this nature are mundane, uninspiring metal slabs devoid of unique features or design concepts. However, with the X-Treme, my team and my objective was to enhance brand consistency and elevate the user experience, introducing a heightened level of sophistication to its overall presentation.
The "X" symbol is seamlessly integrated into every aspect of the product, spanning from the logo to the packaging and the unit's design. Additionally, we developed three sub-brands, employing the X symbol and incorporating each of the Precise Equipment logo colors to signify industrial, medical, and specialty applications.

The design collateral presented below serves as a dynamic canvas for innovation and distinction, seamlessly integrating the brand's identity into every facet. This bold design approach not only elevates the product but also establishes PEC Extreme as pioneers within their industry, embodying their unparalleled expertise and forward-thinking ethos with unparalleled clarity and impact.

Having worked with the client in the past on previous iterations of the PEC website, my team and I were entrusted with the task of revamping it for the launch of the X-Treme manifold. The client's objective was to create a dynamic and visually captivating design that effectively communicated the innovation of the new product, while also highlighting its diverse range of applications.
The outcome was a sophisticated and contemporary website design that reintroduces customers to Precise Equipment's latest offerings. Furthermore, the website offers three distinct user journeys tailored to different backgrounds: industrial, medical, and specialty use cases.