South Shore Insurance, a loyal client, sought our expertise in creating a consumer-centric insurance platform from the ground up. Entrusting my team and I with the task, we embarked on naming, branding, and designing the platform's user experience and interface. By conducting a comprehensive brand strategy workshop, we successfully guided their team in defining their values, mission, and market alignment. The outcome is Perch, a warm and inviting brand inspired by the coastal charm of the South, accompanied by an exceptional app design that seamlessly navigates users through the insurance quoting process.

My team and I traveled to Daphne, Alabama to conduct a brand workshop with the fantastic folks at Perch. This workshop played a vital role in establishing a strong foundation for their brand strategy and visual identity by delving into the essential aspects of their business. Through interactive exercises and insightful discussions, we spent a productive day with the team, resulting in the creation of their captivating brand. Notably, we played a key role in naming the company "Perch," a fitting choice that perfectly embodies their vision of a friendly and approachable brand, akin to a helpful neighbor.