DFG Email Campaign

Overview:
In 2015, throughout my stint as an Art Director at eROI, I led a dynamic team in spearheading a series of impactful email marketing campaigns for Dollar Financial Group (DFG), a key client of ours. Faced with the challenge of consistently reaching potential customers, the task was to create a multitude of compelling campaigns while strictly adhering to DFG's established brand guidelines. This ongoing collaboration required a dynamic approach to ensure each email maintained coherence with existing marketing deliverables. As the creative lead, I orchestrated the team's efforts, collaborating seamlessly with account directors, strategists, and copywriters, while also leading a team of designers. This holistic approach ensured that each campaign not only met DFG's stringent branding standards but also resonated effectively with the diverse target audience. This sustained endeavor showcased my leadership in navigating and consistently delivering cohesive, brand-aligned designs across a range of email marketing initiatives.