Fly wade retail Display

Overview:
In 2010, during my tenure as a contract graphic designer at IDL Worldwide (now SGK), I played a crucial role in orchestrating a compelling retail installation for Nike's Brand Jordan. The primary focus was on showcasing the Fly Wade shoe, worn by NBA champion Dwyane Wade, and the challenge lay in creatively accentuating its extraordinary lightness. Working closely with a dynamic team, which included skilled engineers responsible for crafting a captivating floating display for the shoe, I actively collaborated on integrating existing graphics and meticulously oversaw the print production process. This encompassed ensuring a seamless handoff to the printer, ultimately contributing to the successful realization of the display. The impact of our efforts resonated across major markets in the United States, culminating in a highly successful campaign that celebrated the innovative spirit embodied by the Fly Wade shoe. As a graphic designer, this project afforded me the opportunity to be an integral part of a large team that brought a creative vision to life and played a key role in the visual success of a nationally recognized campaign.