Industry:
Healing/Spiritual
Role:
Creative Director & Designer
Service:
Brand Strategy & Design
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Meghan Mackenzie offers a transformative approach to astrology and energy healing, guiding individuals through life’s transitions with clarity and empowerment. Her work focuses on creating a safe space for self-discovery, breaking generational patterns, and fostering alignment with one’s higher purpose.
To bring this depth to her brand, we collaborated on a comprehensive brand strategy and visual identity. Utilizing Meghan’s business natal chart, we crafted a brand that authentically reflects her mission and energy. This unique approach ensured that every element—from messaging to visuals—aligned seamlessly with her work’s essence.
This project has also inspired a new offering: a brand strategy and design package that integrates astrology as a guiding framework. Meghan and I will partner to bring this process to other entrepreneurs seeking alignment in both their brand identity and business energy. This marks the beginning of a powerful collaboration, blending strategic branding with spiritual insight to create meaningful, purpose-driven brands.
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During her brand exploration, Meghan Mackenzie turned to our workshop to gain clarity and direction. By analyzing her business’s natal chart, we uncovered its core strengths and challenges, using these insights to craft thoughtful, tailored questions. This process allowed us to map out a comprehensive framework, guiding the development of a cohesive and aligned brand identity. Through deep discussions and strategic exercises, Meghan gained invaluable tools to shape her brand’s future with confidence and purpose.
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The Meghan MacKenzie brand exudes a sense of grounded authenticity and spiritual depth through its minimalist aesthetic. Rooted in indigo, purple, turquoise, and gold, the color palette reflects the brand’s focus on inner wisdom, spiritual insight, and divine connection. With clean lines and polished imagery, the branding strikes a balance between professionalism and approachability, fostering trust and clarity. This timeless design, infused with a subtle regal quality, embodies the confidence and creative expression of Venus in Leo, inviting clients to step into their own empowerment while navigating their personal transformations.