Abstract design with colorful shapes promoting 'New Altitude' coworking and office space

  • Situated amidst the scenic landscapes of Colorado Springs, New Altitude beckons as a vibrant hub for individuals and teams seeking a nurturing and synergistic coworking space. Deeply rooted in their values of inclusivity, empathy, and intentionality, New Altitude's distinctive branding, wayfinding, website, and captivating collateral seamlessly convey their unwavering commitment to their members and the wider public. At New Altitude, each element has been thoughtfully curated to exude an inviting aura, fostering an environment where collaboration thrives and aspirations take flight.

  • During their transformative journey, New Altitude sought our brand workshop to shape their identity and create a lasting community impact. Through engaging exercises and discussions, the name "New Altitude" emerged as a powerful representation of their aspirations, forged against the backdrop of the COVID-19 pandemic. This workshop fostered unity, enabling us to develop an aligned brand strategy, visual branding, and compelling brand voice. From these collaborative efforts, New Altitude gained the confidence and direction needed to embark on their path to success.

Service:
Strategy, Branding, Design, Wayfinding, UX/UI & Wordpress Development

Industry:
Business Services, Real Estate

Role:
Creative Director & Designer

Collage of colorful sticky notes with brainstorming ideas for branding, including terms like "Brand Soul," "Next Normal," and "Collaboration." Background includes abstract designs and geometric patterns.

  • With a vibrant and diverse color palette, accompanied by abstract supporting graphic elements, New Altitude's branding creates an atmosphere that celebrates creativity and inclusivity. The bold, clean, sans-serif fonts further enhance the brand's dynamic identity, effectively conveying the values of diversity, inclusivity, and collaboration. As a whole, the branding serves as a flawless representation of the space's community-focused approach, capturing the essence of their vision.

Logo for New Altitude, a coworking and office space, featuring stylized mountain graphics.
"New Altitude Coworking & Office Space" logo with stylized mountain graphic.
New Altitude logo with mountain design and text "Coworking & Office Space"

  • Creating a welcoming environment at New Altitude was paramount, and the wayfinding design played a pivotal role in achieving this goal. With abundant signage opportunities throughout the building, the utilization of abstract graphics and a diverse color palette breathed life into the space. The result was an enhanced user experience, as clear and intuitive wayfinding elements guided members seamlessly through the coworking space, fostering effortless navigation and a sense of ease.

Office hallway with signage pointing to rooms named Ponderosa, Aspen, Spruce, Pinion
Front desk area of New Altitude coworking and office space with colorful wall art and decorative plant.
Office interior with glass walls, wooden door, and a countertop

  • New Altitude's website was crafted with meticulous attention to detail, mirroring the intentionality and user experience found throughout the brand. Our main objective was to effectively convey the advantages of joining the community while showcasing the available spaces and membership options.

    As a result, the website serves as a powerful tool that captivates and engages potential members, emphasizing the brand's dedication to inclusivity and creating a welcoming atmosphere. It seamlessly communicates the value and benefits of being a part of the New Altitude community, ultimately encouraging visitors to become active participants in the vibrant coworking space.