Service:
Strategy, Branding, Design, Wayfinding, UX/UI & Wordpress Development

Role:
Creative Director & Designer

  • Situated amidst the scenic landscapes of Colorado Springs, New Altitude beckons as a vibrant hub for individuals and teams seeking a nurturing and synergistic coworking space. Deeply rooted in their values of inclusivity, empathy, and intentionality, New Altitude's distinctive branding, wayfinding, website, and captivating collateral seamlessly convey their unwavering commitment to their members and the wider public. At New Altitude, each element has been thoughtfully curated to exude an inviting aura, fostering an environment where collaboration thrives and aspirations take flight.

  • During their transformative journey, New Altitude sought our brand workshop to shape their identity and create a lasting community impact. Through engaging exercises and discussions, the name "New Altitude" emerged as a powerful representation of their aspirations, forged against the backdrop of the COVID-19 pandemic. This workshop fostered unity, enabling us to develop an aligned brand strategy, visual branding, and compelling brand voice. From these collaborative efforts, New Altitude gained the confidence and direction needed to embark on their path to success.

  • With a vibrant and diverse color palette, accompanied by abstract supporting graphic elements, New Altitude's branding creates an atmosphere that celebrates creativity and inclusivity. The bold, clean, sans-serif fonts further enhance the brand's dynamic identity, effectively conveying the values of diversity, inclusivity, and collaboration. As a whole, the branding serves as a flawless representation of the space's community-focused approach, capturing the essence of their vision.

  • Creating a welcoming environment at New Altitude was paramount, and the wayfinding design played a pivotal role in achieving this goal. With abundant signage opportunities throughout the building, the utilization of abstract graphics and a diverse color palette breathed life into the space. The result was an enhanced user experience, as clear and intuitive wayfinding elements guided members seamlessly through the coworking space, fostering effortless navigation and a sense of ease.

  • New Altitude's website was crafted with meticulous attention to detail, mirroring the intentionality and user experience found throughout the brand. Our main objective was to effectively convey the advantages of joining the community while showcasing the available spaces and membership options.

    As a result, the website serves as a powerful tool that captivates and engages potential members, emphasizing the brand's dedication to inclusivity and creating a welcoming atmosphere. It seamlessly communicates the value and benefits of being a part of the New Altitude community, ultimately encouraging visitors to become active participants in the vibrant coworking space.