PanaSea
Overview:
At the inception of PanaSea's mission to construct a sustainable, commercial aquaculture facility off the coast of Panama, my team and I joined forces with co-founder and CEO Dave Grossman to spearhead various branding initiatives. Our role encompassed the development of the brand identity, website, prospectus, and collateral materials, all aimed at attracting crucial investments for this groundbreaking project. Through our collaborative efforts, we supported PanaSea in showcasing its vision and enticing potential investors to be a part of its world-changing venture.
Role:
Creative Director
Services:
Strategy
Branding
Design
UX/UI Design
Wordpress Development
The Brand Identity
The inspiration for PanaSea is Sustainable & Honest with a modern minimalism feel. The Sans-serif font creates a clean, scientific look while the icon evokes a medical cross made out of sea cucumbers.
Each color represents an aspect of the ocean and creates an environmentally friendly tone while also being professional and creating trust.
The Collateral Design
Educating an audience about sea cucumbers can be challenging. In collaboration with the PanaSea team, we created a range of collateral materials to effectively convey information about sea cucumbers. These materials include engaging infographics, investor pitch decks, and ebook pages. Our goal was to provide comprehensive resources that would help the audience better understand the subject matter and the significance of PanaSea's work.
The Web & UI/UX
When designing and developing the inaugural PanaSea website, we adopted a minimalist approach to ensure a clean and approachable user experience. By prioritizing simplicity, we created a platform where information and imagery seamlessly flow, allowing visitors to engage with the content effortlessly. This design strategy aims to provide a user-friendly interface that presents PanaSea's information in a visually appealing and easily accessible manner.
