Role:
Creative Director
Designer
Service:
Brand Platform
Brand Strategy
Copywriting
Graphic Design
Website Design
UI/UX Design
Photography
Environmental Design
Overview:
Before The Well was “The Well” it was a group of humans who wanted to develop a food hall in downtown Colorado Springs. They wanted it to be a place all ages genders and races of people could gather to enjoy food, music, and art. My team and I were brought on from the very beginning to help develop a name, branding, website & wayfinding. There were a lot of twists and turns with this project, but the final product turned out to be stunning.
1.
Process
We always start with a mood board and questionnaire to gain knowledge of the client’s
goals as well as what their visual aesthetic is and then we go from there.
2.
Intial Logo Concepts
3.
Outcome
A modern and minimal look that is clean and beautiful and can be timeless as The Well evolves and becomes a bigger part of the Colorado Springs Community.
